On 10th November 2025, the Embassy participated in “Promoting Local Attractions: The 31st Regional Promotion Seminar in Japan” organized by the Ministry of Foreign Affairs of Japan (MOFA) in collaboration with the local governments of Masuda City, Karuizawa Town, Fukui Prefecture, and Hamada City. The event aimed to introduce and promote Japan’s diverse regional attractions, culture, and tourism potential to the diplomatic community and international partners.

The seminar was opened by Mr. Kozo Yamamoto, Special Assistant to the Minister for Foreign Affairs on Local Partnership Cooperation and former Minister of State in charge of Regional Revitalization. In his remarks, he highlighted the Ministry’s continued efforts to strengthen collaboration between Japan’s central and local governments under the All Japan Approach to Diplomacy and emphasized that since 2008, the seminar has been an important platform for showcasing Japan’s regional culture, industries, and tourism potential.

Fukui Prefecture presented its unique attractions under the theme “Historical Adventureland Fukui.” The presentation highlighted Fukui’s accessibility through the Hokuriku Shinkansen, its seven traditional crafts including Echizen lacquerware and cutlery, and major attractions such as the Fukui Prefectural Dinosaur Museum, Tojinbo Cliffs, and Eiheiji Zen Temple. Fukui is also known for producing over 90 percent of Japan’s eyeglass frames, while its local cuisine includes Echizen crab and renowned sake brands.

Masuda City in Shimane Prefecture showcased its historical and natural beauty under the theme “Enjoy the History and Nature of Masuda City.” The city, known for the clear Takatsu River, Hikimi Gorge, and Suisen Park with over two million daffodils, was once an international trade hub and was recognized in 2020 as a Japan Heritage Site. The Mayor of Masuda, Mr. Hiroaki Yamamoto, introduced cultural experiences such as samurai armor horse-riding, tea ceremonies, and traditional music performances, as well as local specialties like ayu fish and Hikimi wasabi.

Hamada City also in Shimane Prefecture presented its rich cultural heritage centered on the traditional performing art Iwami Kagura. The presentation emphasized the city’s active cultural life with over 50 performing troupes and highlighted Hamada’s performance of the 55-dragon Orochi dance at the 2025 Osaka Expo. Participants learned about the craftsmanship behind the Kagura masks made from Sekishu washi paper and the intricate hand-embroidered costumes that take months to complete. Hamada offers weekly cultural performances and premium tours for visitors interested in traditional art and local experiences.

After the presentations, participants toured exhibition booths displaying regional products, crafts, and tourism information from the four local governments. Traditional performances were also showcased, giving participants an opportunity to experience Japanese regional culture firsthand. The Embassy engaged with several local officials to explore areas of cooperation, particularly in promoting cultural exchanges, tourism development, and local partnerships between Tanzanian and Japanese communities.

The 31st Regional Promotion Seminar provided valuable insights into how regional promotion strategies can be adopted to enhance Tanzania’s tourism and cultural diplomacy efforts. On the other hand, the Embassy’s participation in the event contributed to strengthening relations with Japan’s local governments and enhancing understanding of Japan’s regional development models. 

The Embassy commended MOFA and the host local governments for their successful organization and commitment to advancing regional partnerships.